Campaign Performance Report

The Campaign Performance report gives a high-level overview of a campaign’s overall health in comparison to other campaigns in an interactive graph. Use this report to visually compare ROI, cost per opportunity and more across your campaigns.

Required Editions

Available in: All Account Engagement Editions

The report is configurable across all four axes: X, Y, Size, and Color. The axis labels are interactive and change to reflect the choices made in the sidebar. You can adjust the range sliders for each axis. When you move the range sliders for the X and Y axes, the view zooms in and out of the graph. When you move the range sliders for the Color and Size axes, you filter out values so campaign bubbles appear and disappear based on the range. Roll over each campaign bubble to show that campaign's name and the statistics related to the axes set on the sidebar.

The values available on each axis depend on the values chosen for other axes. The Size axis displays a circle representing the size of the chosen option. The larger the value, the bigger the circle. The Color axis is represented as a heatmap across the top of the graph.