Marketing teams use customer segments from Data 360 to define target audiences for offers. Sync offer details such as validity period, coupon code, and eligible products in Data 360. Users who work with Salesforce Personalization use offer, offer treatment, and profile data from Data 360 to create rules that recommend offers to customers.
- Set Up Data 360 for Offer Management
Install the Global Promotions Management data stream bundle to send data from Offer Management objects to Data 360.