Monitoring performance and reporting on your successes are a significant part of a marketer’s job. Marketing Cloud Next includes reporting options powered by Data 360 and Tableau Next.
- Reporting in Marketing Cloud Next
After you set up Marketing Performance Intelligence and install the required analytics packages, you get access to a number of different reporting options in Marketing Cloud Next. - Customize an Analytics Dashboard in Marketing Cloud Next
Analytics dashboards are located on the Analytics tab and powered by Data 360. You can use the dashboards as-is or customize them to meet your business needs. Analytics dashboards are created from a group of report widgets. You can rearrange the widgets, change labels, filter data, and more. - Marketing Performance Intelligence
Marketing Performance Intelligence (MPI) combines marketing data and analytics in one place so that you can measure performance across paid, owned, B2B, and offline channels. Use consistent metrics to evaluate campaigns and customer journeys, understand which touchpoints drive conversions, and improve your marketing strategy. - B2B Analytics for Marketers
B2B Analytics for Marketers helps marketing teams connect campaign and engagement activity to pipeline and revenue. The B2B Analytics for Marketers dashboard collections brings CRM and engagement data together in ready-to-use dashboards, so teams can see what's working without reviewing separate systems or building custom analytics. - AI Reporting and Analytics in Marketing Cloud Next
Monitor your campaigns with AI. Use reports, the command center, and insights to track performance, surface anomolies, and act on AI-powered recommendations.