Availability of Marketing Planning and Operations

Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.

License Availability

Marketing Planning and Operations is available with these licenses in Salesforce Enterprise and Unlimited editions:

License Inclusions
Marketing Cloud Next Advanced Provides 10 Marketing Planning and Operations permission set licenses.

Planning Agent Availability

The Agentforce for Marketing add-on provides access to the Agentforce resources specific to Marketing Planning and Operations. With the add-on, you get access to tailored agent templates, subagents, and agent actions for planning.