Marketing leaders create marketing programs to organize marketing work in the planning hierarchy and align it with company objectives. Leaders and managers then build each program's goals, tactics, and tasks, and move the program through compliance reviews, approvals, and the calendar.
- What a Marketing Program Brings Together in Marketing Planning and Operations
A marketing program organizes a marketing effort in the planning hierarchy. Its goals, tactics, tasks, compliance reviews, and approvals all connect to the program, so teams plan, govern, and track the work in one place. - Create a Marketing Program in Marketing Planning and Operations
Company and marketing leaders such as CEOs, CMOs, VPs, and directors create a marketing program to align efforts with business targets across the marketing hierarchy. - Add Goals to a Marketing Program in Marketing Planning and Operations
Marketing leaders such as CMOs, VPs, and directors add goals at higher planning levels. Marketing managers add and track goals on programs that they run. - Tactics on a Marketing Program in Marketing Planning and Operations
Marketing managers add tactics, such as an email or a paid social ad, to a program to organize the work that delivers it. - Tasks on a Marketing Program in Marketing Planning and Operations
Marketing managers add and track tasks on a program to assign work across the team and follow everyone's progress in one place. - Submit or Recall a Marketing Program for Approval in Marketing Planning and Operations
Marketing managers submit a program for approval to route it to the right reviewers for sign-off before it goes live. They can recall a submission while it's still pending. While approval is pending, the program stays locked. - Run Compliance Reviews on a Marketing Program in Marketing Planning and Operations
Marketing managers run compliance reviews on a program to check it against brand, legal, and regulatory controls.