A planning hierarchy links marketing work to the strategy that it supports, so teams stay aligned and results roll up to the objectives they drive. Set up hierarchies that match how your company plans and runs marketing.
- How Planning Hierarchies Work in Marketing Planning and Operations
A marketing planning hierarchy is the cascading structure that connects company objectives to the marketing work that supports them. Each level represents a different scope of ownership and responsibility, from CEO-level objectives down to the plans that marketers work on. - Examples of Planning Hierarchy Structures in Marketing Planning and Operations
See how two different marketing teams at the same company structure their planning hierarchies to match how they work. Each hierarchy connects company objectives down to executable marketing plans. - Configure Planning Hierarchies in Marketing Planning and Operations
Configure the planning hierarchy tiers that your marketing teams use to organize and track work. Define the tiers that connect executive objectives to executable plans, and then assign those tiers to hierarchy groups. Create multiple groups when different teams need different hierarchy structures.