Governance keeps marketing work aligned with brand, regulatory, and policy standards before it moves forward. It runs compliance reviews against campaigns, programs, and tactics and tracks whether each one passes review. Compliance controls define these standards, and reviews apply them, from controls requested for specific work to controls required across a company.
- About Marketing Governance in Marketing Planning and Operations
Governance is the compliance layer for marketing work. It checks whether the work meets the required standards and tracks every review the work goes through to clear them. - How Compliance Reviews Work in Marketing Planning and Operations
A compliance review applies to marketing work in one of two ways. Someone requests a review for a specific piece of work, or a company requires a control across a whole category of work. Either way, the owner sends the review requests, and each review goes to a reviewer, who checks the work and notes whether it passes. Each record then rolls up its reviews into one overall compliance status. - Add Compliance Controls for Governance in Marketing Planning and Operations
Marketing Planning and Operations supports only manual compliance controls, not automated validations. After you create a control and activate a version of it, the marketing team can add it as a review on their marketing work. - Create Rules for Mandatory Compliance Controls in Marketing Planning and Operations
A company can require compliance controls across a whole category of marketing work. A mandatory compliance rule captures that requirement and applies controls to a type of work. When someone creates work that matches an active rule, that work gets its required reviews automatically.