Goals set measurable targets for marketing work and track real results against them as the work runs. They connect executive objectives to the programs and campaigns that deliver them. Goals roll up through the planning hierarchy, and their actuals stay current as the work runs.
- About Marketing Goals in Marketing Planning and Operations
Connected goals define success at every level of planned marketing work. They break executive objectives into targets at each level. Results then roll up through the hierarchy to show progress, reveal gaps and trends, and flag lagging targets. For example, a $500 million revenue objective breaks down into a $50 million marketing directive to expand into new European markets. - How Marketing Goal Actuals Update and Roll up in Marketing Planning and Operations
Goal actuals update from the bottom up. When a campaign goal's actual value changes, that change rolls up to its parent goals on its own, keeping the totals current. - Set Up Metrics for Marketing Goals in Marketing Planning and Operations
With a semantic metric, a campaign goal calculates its actual from your Data 360 data and refreshes it daily without manual updates. Complete these tasks to make metrics available for goal owners to select for their goals. - Metric Examples for Campaign Goals in Marketing Planning and Operations
A campaign goal calculates its actual from a semantic metric definition whose data resolves to a campaign. How you connect the data depends on where the campaign lives in your semantic model. Three examples show how the metric's data connects to the campaign in each case.