Marketing Cloud Next includes other Data 360 features that can help you with segments and reporting.
Required Editions
| Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition |
| Feature | Description |
|---|---|
| Bring Your Own Model | Build, train, and explore a data model with the Data 360 Python connector, which moves data between your prediction and a Data Model Object (DMO). This connector is built on Query API. |
| Calculated Insights | Define and calculate multidimensional metrics on profile, segment, and population objects. |
| Data Actions | Trigger actions with Salesforce Platform Events or webhooks using streaming insights and engagement data. |
| Data Explorer | Validate data lake objects, data model objects, and calculated insights to ensure that data and formulas are accurate. |
| Data Graphs | Combine and transform normalized table data from data model objects (DMOs) into new, materialized views of your data. |
| Data Shares | Give third-party partners access to your data, so that they can build powerful analytical insights and machine learning models. |