Use the preview and testing features in Salesforce marketing tools to review content before sending. Preview messages to confirm that images load, text formats correctly, and links work. Then, create a test email list to verify that messages render as expected across different browsers and email clients.
To maintain sender reputation, monitor these key areas continuously.
- Analyze Salesforce Data: Track email volume, bounce rates, and specific bounce error messages using Salesforce reporting and query activities.
- Review Postmaster Data: Analyze data from services such as Google Postmaster Tools and Microsoft SNDS.
- Track Inbox Placement: Monitor inbox placement manually or use third-party monitoring services.
- Check Reputation: Use third-party reputation providers, such as Sender Score, to check for blacklisting or email firewall flags.
Further Reading
| Marketing Cloud Next | |
| Marketing Cloud Engagement | |
| Marketing Cloud Account Engagement |