Marketing Cloud Next can help you stay in compliance with regulatory bodies and provide your customers with their preferred experience. These tools help you organize contact details, communication subscriptions, and preference forms.
Required Editions
| User permissions needed | |
|---|---|
| To manage settings in Salesforce Setup: |
View Setup and Configuration OR System Administrator profile OR Marketing Cloud Admin permission set |
| To manage consent: |
Marketing Cloud Admin OR Marketing Cloud Manager permission set |
A default Marketing communication subscription is available. To organize consent records by channel or content types, create at least one communication subscription.
If you manage consent in another platform, you can disable consent checks in Marketing Cloud Next, but you must affirm responsibility for any compliance-related issues that arise.
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Verify your physical address.
This physical address is the primary address that’s used in other parts of Salesforce. If you edit it, those changes appear in other locations.
- From Setup, in the Quick Find box, enter Company, and then select Company Information.
- Review or edit the address field.
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Set consent validation preferences for email.
- From Setup, in the Quick Find box, enter Channels, and then select Email.
- Review the consent validation settings for promotional and transactional email messages.
- To use custom communication subscriptions for your marketing channels, see Create a Communication Subscription.
- To create a consent import, see Import Consent Data.
- To customize the banner that asks page visitors for consent to track web activity, see Activity Tracking.
By default, the email preference page includes the default marketing communication subscription. See Preference Pages in Marketing Cloud Next.