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Key Data Model Object Fields for Unified Reporting

The unified reporting system for Marketing Cloud Next for Engagement uses a unified data model that’s shared across the Salesforce Platform. Some of the terms, fields, and values in the unified system are unfamiliar to Marketing Cloud Engagement customers. As a marketer, it’s helpful to understand the Data Model Objects (DMOs) that you’re most likely to encounter when you build reports using the unified reporting system.

Required Editions

Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ editions
Note
Note If you connected Marketing Cloud Engagement to Data 360 before November 11, 2025, your account isn’t eligible to use the unified reporting system. In these accounts, data for Marketing Cloud Engagement isn’t available in the Marketing Performance or Analytics sections.
  • Key Email Data Model Objects for Unified Reporting
    In the unified reporting system for Marketing Cloud Engagement+, there are three data model objects (DMOs) that contain helpful data for creating email-related reports. These DMOs contain information about your email send definitions, engagement data, and message content data.
  • Key SMS Data Model Objects for Unified Reporting
    In the unified reporting system for Marketing Cloud Engagement+, there are three data model objects (DMOs) that contain helpful data for creating reports related to SMS messaging. These DMOs contain information about your send definitions, engagement data, and message content.
  • Key WhatsApp Data Model Objects for Unified Reporting
    In the unified reporting system for Marketing Cloud Engagement+, there are three data model objects (DMOs) that contain helpful data for creating reports related to WhatsApp messaging. These DMOs contain information about your send definitions, engagement data, and message content.
  • Key Push Data Model Objects for Unified Reporting
    In the unified reporting system for Marketing Cloud Engagement+, there are three data model objects (DMOs) that contain helpful data for creating reports related to push messaging. These DMOs contain information about your send definitions, engagement data, and message content.