Historical Data in the Unified Reporting System

When you set up Marketing Cloud Engagement+, an automated process imports historical send and engagement data from Marketing Cloud Engagement. Use this historical data to create segments and add flow logic in Marketing Cloud Next.

Required Editions

Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ Editions

This table lists the amount of historical data that’s automatically imported for each channel type during the setup process.

Channel Days of Historical Data Imported
Email 90 days
SMS 90 days
WhatsApp 90 days
Push Notification 90 days

These time periods are based on the day that you set up your account. If you set up Marketing Cloud Engagement+ on January 1, the import process brings in historical send and engagement event data from October 2 through December 31 of the previous year.