Marketing Cloud Intelligence Data Pipelines connects to Weborama’s Ad Server solution, retrieving data pertaining to the marketing activity conducted in Weborama, and its performance.
This Yahoo! Japan Search Ads connector is replacing the Yahoo! Japan Sponsored Search connector.
- Channel: Display
- Data Types Retrieved: Delivery, Conversions (Optional - see Extended Properties)
- Data Stream Type: Ads (for Delivery Data), Conversion Tag (For Conversions Data).
- Data Lagging: 1 day
Prerequisites
Valid User Name and Password; Account ID, obtainable after logging in to the Weborama UI, either under the Accounts Tab, or as the ID number contained in the URL within the Reports Section.
Extended Properties
By default, the data retrieved will be Ads Delivery data, mapped to the Ads Data Stream Type with the following sets of Entities and Measurements:
ENTITIES:
| SOURCE | MAPPED TO |
|---|---|
| Campaign | Campaign |
| Project | Campaign Advertiser |
| Insertion | Media Buy |
| Site | Site |
MEASUREMENTS:
| SOURCE | MAPPED TO |
|---|---|
| Impression | Impressions |
| Click | Clicks |
| Total Cost | Media Cost |
| Progress 25 | Video Completions 25% |
| Progress 50 | Video Completions 50% |
| Progress 75 | Video Completions 75% |
| Progress 100 | Video Fully Played |
| Skip | Video Skips |
| Engaged View | Video True Views |
- Get Conversions - When checked, an additional Measurement, Tracked Conversion will also be retrieved and mapped to Marketing Cloud Intelligence Data Pipelines’s Total Conversions Measurement using the Conversion Tag Data Stream type (employed by this Connector when this box is checked). Note however that despite it being a Conversions Measurement, it won’t be retrieved with a Conversion Name/Tag Dimension, but rather with the same set of Dimensions used in the Ads Data Stream type seen above.
- Get Granular Conversion Data - When this box is checked, a flat Conversions Report, including Order data is retrieved and mapped to the Conversion Tags Data Stream Type. When this box is checked, the Conversion data that is retrieved will override the 'Get Conversions' report.
How to QA Your Data
- Generate a report in Weborama by accessing the Reporting Tab, and clicking Campaigns.
- After you select the relevant Campaign, you’ll be able to select between different Entities by which to view your data.
- When you compare your selected Weborama views to Marketing Cloud Intelligence Data Pipelines, make sure you’re looking at the same Date Range, Dimensions, and Measurements in the view you generate in Marketing Cloud Intelligence Data Pipelines - whether it be a Report or a Pivot Table.
- Start off by simply comparing the Measurement totals and make sure they are aligned.
- Next, filter the report for a certain Dimension value on both platforms, and make sure that the Measurement totals are still aligned.