MDP Create a Tik Tok Ads Data Stream

To create and manage ads on TikTok, create a TikTok data stream.

1. On the Import tab, expand Data Streams List.
2. Click Add New.
3. Select Tik Tok Ads.
4. In the General section, select the account that you want to pull data for. To add a new data source authentication, click Add New and enter your TikTok credentials.
5. Set the time period for the initial data fetch. You can process data up to the past 180 days.
6. To retrieve in-app event stats, in Extended Properties, select Get Conversion Data.
   In in-app events, the type is mapped to the Conversion Tag Name field, and the value is mapped to the Total Conversions field. The connector pulls both unique and total in-app event metrics. Unique in-app events are mapped to the total conversion field. Values from the total in-app events remain unmapped, under the Total In-App event measurement, and the app_install and real_time_app_install metrics come up empty because they aren’t supported in TikTok.
   When you select Get Conversion Data, you can also select Get SKAN in-app event to retrieve data from SKAN in-app event metrics. The data is on the ad-group level.
7. To change the mapping, click Mapping. You can also access mapping by clicking Map to Model at the bottom of the Create New Stream page.
8. To define advanced settings for the data stream, at the bottom of the Create New Stream page, click Advanced Settings.
9. Click Create.
10. Quality check your data:
    • Create a report in the TikTok Ads platform for the selected date range.
    • Process the relevant data stream in MDP filtered to the same date range.
    • Create an identical report or pivot table in MDP with the same date range, dimensions, and measurements.
    • Compare and make sure that the measurement totals are aligned.