Basis by Centro is a provider of enterprise software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting, and business Intelligence Data Pipelines.
- Channel: Display
- Data Stream Type: Ad
- Data Lag: 1 Day
Prerequisites
To connect to the Centro connector, you need a valid Client ID and Client Secret.
General Setup
After entering your credentials, select the relevant Advertiser you want to retrieve data for. Select the Brands you want to retrieve data for. If you want to retrieve data for all the advertisers leave this field empty.
QA Your Data
- Create the desired report in the Centro platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence Data Pipelines for the same date range.
- Create a Report/Pivot Table within Intelligence Data Pipelines containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.