With the Marketing Cloud Intelligence Data Pipelines Account Analytics connector, you can monitor engagement, page views, audit changes, and entity creation logs. You can use this data to create customized views, add dynamic dashboards, and pull actionable reports. The connector includes logs for both unpublished and published pages.
To create an API data stream for MDP Account Analytics, you need access to the workspace that you’re requesting data for.
The MDP Account Analytics data stream type is Lite Connect, and data lagging is 1 day.
Users are account level entities. When selecting the user entity from the extended properties, you see data for all users in the account and not the specific workspace.
- MDP Create a Datorama Account Analytics Data Stream
To pull Datorama user activity and measure user engagement into MDP, create a Datorama Account Analytics data stream.