Manage Your Data with MDP

Marketing Cloud Intelligence Data Pipelines offers multiple tools for managing your data. In the Manage tab, you can create workflows and actions to manage your data, and remove data that you no longer need.

Note
Note Creating a new help portal takes time. We're in the process of creating all the necessary topics for MDP. New content will become available over the next several months.
  • Workflows in MDP
    Use workflows to execute data streams, reports, and actions in your workspace. For example, create a workflow to generate a report after specific data streams are processed.
  • MDP Activation Center
    Use the Activation Center to connect to third-party platforms, such as Slack, Facebook Ads, and Google Ads, to trigger alerts, collaborate, and automate workflows in other systems. For example, you can create an action that sends a notification in Slack every time a certain campaign hits the target value you set for it.
  • Delete Data Streams
    When you delete data streams in your workspace within the Delete Data tab, only the measurements are deleted. The dimension values associated with the deleted data aren’t deleted. The dimension values can still appear in the platform, for example, in VLOOKUPs. Classification data, dimension-only data, CRM entities, and overarching entities are also not deleted. To delete all data from a data stream, delete the data stream from the Data Stream List.