With Marketing Cloud Engagement+, you can continue to send messages by using the
Engagement apps you know and love, such as Email Studio, Mobile Studio, and
Journey Builder. You can also augment and extend your existing marketing programs by using
Salesforce Platform tools such as Flow Builder to send your messages. The right product to use
depends on your objectives and use case.
Required Editions
| Available in: Marketing Cloud Engagement Pro+, Corporate+, and
Enterprise+ Editions
|
This table includes our notes and recommendations for each messaging channel.
| Channel |
Recommendation |
Notes |
| Email |
Continue to use Marketing Cloud Engagement for all use cases. |
IP addresses, or consent information between Marketing Cloud Next and Engagement isn’t supported.
|
| SMS |
For new use cases that use a new phone number or code, consider using a flow. See
Set Up SMS Messages in Marketing Cloud
Next.
For existing use cases that require you to use an existing number or code, continue
to use Engagement.
|
Sharing short codes, long codes, or SMS consent information between Marketing Cloud Next and Engagement isn’t supported.
|
| WhatsApp |
Consider using a flow for new WhatsApp use cases. See Set Up WhatsApp in Marketing Cloud
Next. |
You can use new or existing WhatsApp phone numbers in both Marketing Cloud Next and Engagement.
Keyword-based opt-out information is shared between Marketing Cloud Next
and Engagement isn’t supported.
Preference center opt-outs for specific subscriptions aren’t shared.
|
| Mobile App Messaging |
Mobile App Messaging includes push notifications, in-app messages, and app inbox
messages.
Continue to use Engagement for all use cases.
|
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