Message Consumption Metrics in Digital Wallet

The Consumption Cards dashboard in Digital Wallet includes metrics that show how many messages you’ve sent and how many remain.

Metrics in All Reports

Each Consumption Card report includes this information for the message credits allotted to your account.

Consumption Percentage

The percentage of your message entitlement that has been used.

Contract

The contract number of the agreement that governs your current message credit entitlement.

Credits Consumed

The number of message credits from the current entitlement that have been used.

Credits Remaining

The number of message credits remaining in the current entitlement.

End Date

The date when the current entitlement of message credits expires.

Last Processed

The date and time when the message credit usage data was last calculated.

Total Credits

The total number of message credits in the current entitlement.

Email Metrics

In the Consumption by Type section, you can view the number of units consumed and message multipliers for these types of messages.

CloudPages Impression

A successful request to load a published CloudPages page.

Einstein Content Selection Impression

An Einstein Content Selection block or an Einstein Content Test block included in an email send.

Einstein Web Recommendation Impression

An API call for content or product recommendations. A single page can generate multiple impressions depending on how it’s built and the APIs that it calls.

Email Attachment

Any file attached to an email and sent to a subscriber, billed as one attachment per attached file.

Email Priority

An email sent with high priority.

Email Recommendation

An API call to retrieve product recommendations for an email.

Email Standard

An email sent with normal priority.

Email Standard CC

An email sent as a CC to a standard email.

Email Standard BCC

An email sent as a BCC to a standard email.

Interactive Email Content

A message that includes an Interactive Email Form block.

LINE Standard Reseller

A marketing message sent on the LINE messaging service.

LINE Standard Transactional

A message sent on the LINE messaging service that’s directly related to a transaction.

SMS Metrics

In the Consumption by Type section, click the arrow icon next to the name of a country to view metrics specific to that country.

The names of SMS consumption metrics follow this format: <Sender type> <Origination type> <International or Domestic>.

The sender type can be one of these values.

Alpha

For messages sent from an alphanumeric sender ID. Alphanumeric codes don’t support incoming messages.

Long

For messages sent to or from a long code. A long code typically includes the same number of digits as other phone numbers in the country it’s based in.

Short

For messages sent to or from a short code. A short code typically includes 3–7 digits.

The origination type can be one of these values.

MO

Short for Mobile Originated. An MO message is one that’s sent from a recipient’s device to Salesforce.

MT

Short for Mobile Terminated. An MT message is one that’s sent from Salesforce to a recipient’s device.

The third value is either International or Domestic, depending on whether the message was sent internationally. For example, a message sent from a Canadian short code to a recipient with a US-based phone number counts as an international message.

For example, a value of Short MT Domestic refers to a message that’s sent from Salesforce to a recipient by using a short code that’s based in the same country as the recipient’s phone number.

Some values don’t follow this format.

MMS MT Standard

Multimedia Messaging Service (MMS) messages, which can contain images, audio, and video.

WhatsApp Metrics

In the Consumption by Type section, click the arrow icon next to the name of a country to view metrics specific to that country. You can view the number of units consumed and message multipliers for these types of messages.

MT Marketing

Messages related to your business, such as promotions and product suggestions.

MT Utility

Messages directly related to a transaction, such as purchase confirmations.

MT Service

Messages sent as a response to support-related queries.

MT Authentication

Messages that contain one-time passwords for account authentication.

MT Free Utility

Messages directly related to a transaction and sent within an open customer service window.

MT Referral

Messages that are sent after a customer clicks a call to action in an advertisement on Facebook or WhatsApp. After the initial click, you can send a message to the customer. If the customer responds within 24 hours, you can send approved templated messages for 72 hours after the response, or send free-form messages for 24 hours after the response.

Mobile App Metrics

In the Consumption by Type section, you can view the number of units consumed and message multipliers for Mobile App Messages. The number of Mobile App Messages you’re charged for depends on the type of message sent.

• Each alert generates 1 MobilePush message per device.
• Each alert + CloudPages page generates 1 MobilePush message per device. An additional CloudPages impression can also be consumed.
• Each inbox message generates 1 MobilePush message per downloaded device. Each badge app icon added to an inbox message generates 1 additional MobilePush message per device. An additional CloudPages impression can also be consumed.
• Each alert + inbox message generates 2 MobilePush messages per device. Each badge app icon added to an inbox message generates 1 additional MobilePush message per device. An additional CloudPages impression can also be consumed.
• Each in-app message generates 1 MobilePush message per contact, regardless of whether the message was downloaded or viewed on any of the contact’s devices. Each opted-in device generates 1 additional MobilePush message. Opted-in devices use background push notifications for optimal in-app message deliverability.