The Triggered Sends Tracking report contains standard tracking information for a triggered send over a time period. You can use this report to determine the effectiveness of a triggered send in producing opens and clicks and not causing unsubscribes.
| Field Name | Description |
|---|---|
| Period | Window of time in which a send was triggered |
| Sends | Number of sends triggered during the period |
| Deliveries | Number of sends triggered during the Period that did not bounce |
| Delivery Rate | Percentage of sends triggered during the Period that did not bounce |
| Total Bounces | Number of sends triggered during the Period that bounced |
| Bounce Rate | Percentage of sends triggered during the Period that bounced |
| Unique Opens | Number of sends triggered during the Period that were opened; includes only the first time the email was opened |
| Open Rate | Percentage of sends triggered during the Period that were opened |
| Cumulative Opens | Total number of opens for sends triggered during the period; includes multiple opens from the same subscriber |
| Unique Clicks | Number of sends triggered during the Period that were clicked; includes only the first time the email was clicked |
| Click Rate | Percentage of the sends triggered during the Period that were clicked |
| Cumulative Click | Total number of clicks for sends triggered during the period; includes multiple clicks from the same subscriber |
| Unique Unsubscribes | Number of sends triggered during the Period that resulted in an unsubscribe; includes only the first instance of unsubscribe |
| Unsubscribe Rate | Percentage of the sends triggered during the Period resulting in an unsubscribe |
| Cumulative Unsubscribe |
Total number of unsubscribes from sends triggered during the period; includes unsubscribes through multiple channels for the same subscriber. For example, if a subscriber both clicks the one-click unsubscribe link and sends a spam complaint, this value counts two unsubscribes for the triggered send. |