Use this report to identify your most engaged subscribers. You could target these subscribers for special offers. This report includes the number of emails that you have sent each subscriber over a specified period, and the number of emails the subscriber has opened or clicked.
Note You can specify the percentage of subscribers to include in this report based on the
highest click-to-sent ratio. You can also limit the report to include only subscribers
to whom you have sent a minimum number of emails.
| Field Name | Description |
|---|---|
| Email Address | Subscriber's email address |
| Delivered | Number of emails sent to the subscriber over the time period of the report |
| Clicked On | Number of the Delivered emails in which the subscriber clicked a link, regardless of whether the click occurred over the time period of the report |
| Clicked to Delivered Ratio | Percentage of Delivered emails Clicked On |
| Opened | Number of Delivered emails the subscriber opened, regardless of whether the open occurred over the time period of the report |
| Opened to Delivered Ratio | Percentage of Delivered emails that were Opened |