This report shows the send performance data of transactional and commercial sends. Use this report when you want to compare the send performance data of transactional and commercial sends.
| Field Name | Description |
|---|---|
| Send Classification | Indicates whether the send was transactional or commercial |
| Email Name | Name of the email sent to this list |
| Sent | Total number of emails sent during this interval |
| % of Send | Percentage of total emails sent |
| Opens | Number of emails opened during this interval |
| Open Rate | Percentage of emails opened during the interval you defined; this number is calculated by dividing the Unique Opens by Implicit Deliveries. |
| Clicks | Total number of email clicks during this interval |
| Click Rate | Percentage of clicks received over the number of subscribers sent to. This number is calculated by dividing The Unique Clicks by the Implicit Deliveries. |
| Bounces | Total number of emails bounced during this interval |
| Bounce Rates | Percentage of emails sent that bounced during the interval you defined |
| Unsubs | Number of emails included in the send that resulted in unsubscribes |
| Unsub Rates | Percentage of subscribers who unsubscribed as compared to people who did not during the interval you defined. This number is calculated by dividing Unique Unsubscribes by Implicit Deliveries. |
| Shares | Total number of shares the send received |
| Delivered | Number of successfully delivered emails included in this list |
| Delivery Rate | Percentage of messages delivered |
| Conversions | Number of conversions received during the interval you defined |