The Region Performance Over Time report shows how a single section of content performs over a period across multiple sends. You can use this report to see how a specific link is performing over a certain period. Only emails that contain dynamic content or AMPscript can be tracked in this report.
Note You must be an administrator to run this report.
| Field Name | Description |
|---|---|
| Performance by Link in Region | Region tracked in this report |
| Link Alias or URL | The link in the region that is being tracked. You specify the Link Alias when you create the link in the email. The URL only appears if you do not specify a link alias. |
| Job ID | ID of the email send |
| Send Date | Date and time of email send |
| Impressions Sent | Number of links that were sent in an email send using dynamic content |
| Unique Clicks | Number of recipients who clicked the link |
| Total Clicks | Total number of clicks on the link; multiple clicks from the same subscriber are counted. |
| Click Percentage | Percentage of Unique Clicks divided by Impression Sent |