Push Account Summary

Learn about the information presented in the MobilePush Account Summary report in the Reports tool.

Field Name Variable Definition
Contacts Opt-Out Number of contacts that have opted out during this time period
  Opt-In Number of contacts that have opted in during this time period
Message Count by Send Type Outbound Total Number of messages sent during this time period (same as Sent under Outbound Message Tracking)
  Scheduled Number of scheduled messages sent
  Automation Number of automated messages sent
  API Trigger Total number of API triggered messages
Outbound Message Tracking Sent Number of messages sent during this time period (same as Outbound Total under Message Count by Send Type)
  Opened Percentage of messages opened
  Undeliverable Percentage of messages that were undeliverable
Message Count by Campaign   Number of messages sent in each campaign, listed by Campaign Name
Campaign Name   Name of a campaign that sent messages during this time period
Message Count by App   Number of messages sent per app, listed by App Name
App Name   Name of the app that sent messages during this time
Average Time in App Average Time In App with Push-Enabled Average amount of time spent in the app per user who has opted in to push notifications
  Average Time in App without Push-Enabled Average amount of time spent in the app per user who has not opted in to push notifications