The Impression Tracking by Job report in Analytics Builder is two reports combined into one. The Job Summary section shows overview tracking information. The Impression Tracking Details section lists the different areas of the report that contained impression tracking and contains data for each area. You can only track emails that use dynamic content or AMPscript.
To use this report, enable impression tracking by contacting Salesforce support.
Only admins can run this report.
- Select and run the report.
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Be aware of the information in the different sections.
Job Summary Field Name Description Event Occurrence tracked Unique Number of unique occurrences per link in the impression region Total Total number of occurrences Percentage Percentage of Unique Clicks divided by Impression Sent for that region Impression Tracking Details Field Name Description Region Name Name of impression region you’re tracking Link Name Name of linked image or text Impressions Sent Number of impression regions sent Unique Clicks Number of unique clicks a link receives Total Clicks Total number of clicks a link receives Region CTR(Click Through to Read) Percentage of unique clicks compared to the number of impressions sent