Email Performance by Attribute Report in Analytics Builder

Run this report to view data for a specific subscriber included in a specific send. This report runs against Legacy List-Based Attributes only and doesn’t account for the Sendable DEs field. To display the relevant data, give the Sendable DEs field the same name and ensure that the data is within the Legacy List-Based Attributes.

Field Name Description
Email Name Name of content in the email send
Email Send Date Date of send
Attribute Selected Attribute data is based on
Attribute Value Specific value of the attribute
Send Count Total number of emails sent
% if Send Percentage of total emails sent
Opens Number of emails opened
Open Rate Percentage of emails opened
Clicks Total number of email clicks
Click Rate Percentage of clicks received over the number of subscribers sent to. This number is calculated by dividing The Unique Clicks by the Implicit Deliveries.
Bounce Total number of emails bounced
Bounce Rate Percentage of emails sent that bounced