The Campaign Email Tracking report shows send tracking data for a specific campaign.
Note Triggered Sends tracking information is not included in this report.
| Field Name | Description |
|---|---|
| Email Name | Name of the email sent to this list |
| Send Date | Date of the email send |
| Send | Total number of emails sent |
| % of Send | Percentage of total emails sent |
| Opens | Number of emails opened |
| Open Rate | Percentage of emails opened |
| Clicks | Total number of email clicks |
| Click Rate | Percentage of clicks received over the number of subscribers sent to. This number is calculated by dividing The Unique Clicks by the Implicit Deliveries. |
| Bounces | Total number of emails bounced |
| Bounce Rate | Percentage of emails sent that bounced |
| Unsubscribes | Number of emails included in the send that resulted in unsubscribes |
| Unsubscribe Rate | Percentage of subscribers who unsubscribed as compared to people who did not. This number is calculated by dividing Unique Unsubscribes by Implicit Deliveries. |
| Shares | Total number of shares the send received |
| Delivered | Number of successfully delivered emails included in this list |
| Delivery Rate | Percentage of messages delivered |
| Conversions | Number of conversions received during the interval you defined |