You can use the Einstein Decisions machine learning algorithms to create next best offers for your web campaign. Use the built-in global template or a custom template that a developer creates.
Required Editions
| Available in: Premium Edition |
Prerequisites
Before you create an Einstein Decisions web campaign, you must:
- Enable the Promotions feature and create a promotion. For more information, see Create a Promotion.
- Configure the Einstein Decisions Feature Engineering options.
Einstein Decisions Web Template
The Einstein Decisions web template available to you can differ in name and configuration options due to modifications by your developer. If you need additional styling or configuration options, ask your template developer about modifying the template.
Select this template to create a machine learning-driven next-best-offer campaign.
| Field | Description |
|---|---|
| Content Zone |
Available content zones appear in this dropdown. If your developer selected a single content zone, there isn’t a content zone dropdown. If you need another content zone, ask your developer to modify the template. Only promotions with assets mapped to the targeted content zone are available. |
| Optional Fallback Promotion |
Select a promotion to display when a user doesn’t qualify for any promotions. If you don’t include a fallback promotion and a user doesn’t qualify for an offer, the default website experience displays. The default global template returns a single offer decision. If your template developer has adjusted the template to return more offer decisions, make sure that the number of fallback options matches the number of promotion decisions. |