Check out these example personalization use cases for Journey Builder triggered email campaigns.
Tip New to Marketing Cloud Personalization and Journey Builder
integration? If you haven’t sent segment data from Marketing Cloud Personalization to
Journey Builder before, refer to the Triggered Campaign Use Cases instead. They offer all
the Journey Builder use case functionality plus additional real-time use cases that Journey
Builder use cases don’t support.
Segment Join is based on real-time user events tracked by Marketing Cloud Personalization. Sending a user to Journey Builder upon segment join doesn’t support the segment join that occurs during the daily segment refresh.
| Research | Discover | Validate | Onboard | Inform | Expand |
|---|---|---|---|---|---|
| Contextually introduce and inform. Capture key identity elements. | Inspire and ensure easy exploration of relevant products and content. | Encourage active product evaluation. Recognize signs of defection. | Reduce time to value with the product or service. | Increase adoption throughout the customer lifecycle. | Nurture and grow LTV while reducing attrition. |
| Signed up for Email | Multiple Site Visits | Created an Account | Logged into Account | Multiple Content Views | Viewed New Product / Funds |
| Content Engagement | Multiple Content Views | Requested Additional Information | Promote Training Content | Loyalty Program | Target Customers with Special Offers |
| Viewed Specific Category | Webinar, Event or Demo Sign Up | Completed Onboarding Actions | Event or Webinar Promotion | Purchased New Product |