Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.
You can select this trigger type when you create a triggered campaign. For more information, see Create a Triggered Campaign.
Setup Requirements
To configure an Event Action trigger, you select from mapped actions in your dataset and then add campaign frequency limits. If the action you want to use isn’t mapped, work with your developer to add tracking for that action.
If you add a delay to your campaign and more than one trigger event occurs during the delay period, the campaign processes the most recent event in the delay period.
Configuration Options
When you add this trigger to a triggered campaign, you can set the following options.
| Option | Description |
|---|---|
| User did any of the specified actions | Specify the mapped user actions to trigger the campaign. |
| Campaign Frequency Limits | Control how many times a triggered campaign activates for a profile. |