Surveys

Surveys are deployed in web campaigns. Use data collected from a survey to create user segments, enhance personalization experiences, or perform A/B tests to validate business impact.

Required Editions

Available in: Premium Edition

How Surveys Are Used

Surveys are deployed in web campaigns, so you have access to all the targeting rules and testing capabilities in Personalization. You can use survey data to create user segments, enhance personalization experiences, perform A/B tests to validate business impact, and analyze feedback results.

Note If you don’t see the Surveys menu in Personalization and your account was provisioned before April 7, 2021, request a Gears refresh for your account from support. If you’re unsure whether a Gears refresh has already occurred for your account, ask your account admin who can see the Gears list on your account.

Survey Editor

You can create a survey using the survey editor. You can also edit a survey using the Survey Designer Toolbox. Using the toolbox, you can add questions, change the layout of survey answers, add pages to a survey, and so on.

Survey Questions and Attributes

When you create a survey question, Personalization adds a survey attribute to the dataset. The number of survey attributes is limited per dataset. For more information, see Limits for Marketing Cloud Personalization.

Surveys in Web Campaigns

After you create a survey, you can add it to a web campaign using a template created by your developer. Your developer can also add styles to the survey using the same techniques for other campaign development.