Create segments for your campaigns to target users based on location, such as their
ZIP codes, cities, regions, countries, and ISPs. If you have B2B Detect, you can use
location-based segments to target visitors from specific companies and industries.
Location-based segments are also helpful in understanding the data that the Personalization
system captures about your site.
Required Editions
| Permissions Needed |
| To create a segment: |
A role with Segments Create/Edit permissions |
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In the Audiences section of the main navigation, select .
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Click New Segment.
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Enter a Segment Name that describes its purpose.
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Select Location from the Select Category dropdown.
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Select a rule from the Select Location Rule dropdown. For
information about location rules, see Segment Categories and Rules
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Configure the applicable parameters for the rule.
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Click Save.
