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Create a Nested Segment for Marketing Cloud Personalization

A nested segment is a segment that excludes or includes at least one existing segment. You can combine segments into a nested segment by selecting at least one existing segment to use as an exclusion or inclusion.

Required Editions

Permissions Needed
To create a segment: A role with Segments Create/Edit permissions
  1. In the Audiences section of the main navigation, select User Segments | User Segments.
  2. Click New Segment.
  3. Enter a Segment Name that describes its purpose.
  4. Select Gears from the Select Category dropdown.
  5. Select Audience | Segment from the Select Rule dropdown.
  6. Select includes or excludes.
  7. Select one or more segments from the Select segments dropdown.
  8. Click Save.
Example
Example

  • Example A—You can create a nested segment that includes users whose favorite product is running shoes and excludes users that have purchased running shoes in the past month.

  • Example B—You can create a nested segment that includes users that belong to your loyalty program and excludes users that haven’t logged in for one year.