Share data between Marketing Cloud Personalization and Salesforce Data 360. Enrich Data 360 customer profiles with user profile data and events from Personalization. Target your Personalization web and mobile campaigns using Data 360 segments.
- Import Data from Data 360 Into Personalization
Ingest Salesforce Data 360 profile and segment data into Marketing Cloud Personalization. - Export Personalization Data to Data 360
Enrich Salesforce Data 360 customer profiles with user profile and event data from Marketing Cloud Personalization. - Personalization Data Integration Considerations
Before integrating Marketing Cloud Personalization with Data 360, consider each data component so you can maximize the strengths of both sides of the integration solution. Identify which data to feed into which system so you can architect your implementation appropriately.