Mobile Experience-Level Rules

For all types of mobile campaigns, if you set experience-level rules, each experience needs a qualifying rule. Mobile app users who qualify for the campaign see the first experience in the list for which they qualify. If you set a control percentage, it applies only to users who have qualified for the experience.

Required Editions

Available in: Premium Edition

Target Users

Define who sees an experience based on one or more segments.

Select specific segments a mobile app user does or doesn’t belong to. If you include multiple segments, Personalization handles them using AND logic.

Target Pages

For Mobile In-App and Mobile Push campaigns, you can choose which action should trigger the experience.

Item Description
With Action Show after viewer completes a specific action. If you include multiple actions, they will be considered with OR logic.
With Item Action Show after article or item views, purchases, and other visitor behaviors. If you include multiple item actions, they will be considered with OR logic.