Account profile attributes can collect data you can use in segmentation, reporting, or with integrated third-party systems. For example, if you create a form in Personalization, you can assign each field to an existing attribute. Depending on the configuration of your dataset, the attributes can either collect the data for reporting, or can write it to a third-party integrated system.
Required Editions
| Permissions Needed | |
|---|---|
| To create account profile attributes: | A role with User/Account Profile > Create/Edit permissions |
Important Account Profiles was retired in August 2024. For
more information, see Personalization Account Profiles Retirement.
- Before you begin, learn about Attribute Update Logic.
- From the bottom section of the main navigation, select Settings > Attributes.
- Click the Account Attributes tab.
- Click New Attribute.
-
Enter a Name for the attribute.
Note You can’t change the name after you save the attribute. Account profile attributes and user profile attributes can’t have the same name. -
Enter a Label that describes the attribute.
Note The label appears in the Unified Account Profile.
- Select the Type for the attribute.
-
Select an option from the Classification Override
dropdown:
Attribute Description Sensitive The attribute displays only to admins or people with a role that includes User/Account Profile > View Sensitive permissions, and you can’t use the attribute in a campaign. People with lesser permissions see asterisks instead of sensitive values on the Unified Account Profile and segment lists. Additionally, email address fields (with the name of "emailAddress") aren’t searchable. Personally Identifiable Anyone can view the attribute, but you can’t use the attribute in a campaign. Nonsensitive Anyone can view the attribute, and you can use the attribute in a campaign. - To save the attribute, click the checkmark icon.
-
Create additional attributes as necessary.
Note The maximum number of account profile attributes per dataset is 100.