Stop a Content Test

You can stop a manual or automated content test at any time. For example, you might want to stop a manual test after you’ve received engagement data on a few thousand opens. Generally, you don’t need to stop an automated test unless you want to override the continual testing portion and ensure that all images are optimized to a single asset.

  1. On the Einstein Overview page, click the test that you want to stop.
  2. Click Stop Test.
  3. Choose the winning asset for subscribers to see in subsequent message opens.