Exclusion rules are conditions that you set to tell Einstein Content Selection when not to select a particular type of asset for a subscriber.
- Click Add Rule.
- Select the asset attribute that contains the value that you want to exclude.
- Select the value that you want to exclude.
- Select the consumer attribute that you want to exclude.
- Select the consumer value that you want to exclude.
- To add rules, repeat these steps.
- Click Save.
Northern Trail Outfitters (NTO), an outdoor adventure apparel company, includes an image asset that shows a coupon offer in its asset catalog file. But NTO’s marketers don’t want to show a coupon offer to a premium customer who has consistently made large purchases, so NTO creates this exclusion rule.
Don’t show assets when:
Asset Attribute = ImageClass, and Asset Value = Coupon AND
Consumer Attribute = LoyaltyLevel, and Consumer Value = Premium
This rule keeps Einstein Content Selection from showing the coupon asset when a customer’s LoyaltyLevel attribute’s value is Premium.
Example 2
NTO sells an energy drink that it promotes only to adult customers. NTO has a customer profile attribute to indicate whether a customer is 21 years of age or older. When the customer’s age isn’t known, NTO defaults the profile attribute to under 21 to ensure compliance. NTO creates this exclusion rule.
Don’t show assets when:
Asset Attribute = AgeRestricted, and Asset Value = True AND
Consumer Attribute = 21andOver, and Consumer Value = False
This rule keeps Einstein Content Selection from showing the energy drink asset to customers who are under the age of 21 or whose age is unknown.