Einstein Recommendations Rule Manager

Use Rule Manager to refine Einstein Recommendations for email and web.

You can create rules for these things:

• All web and email recommendations.
• Specific SKUs with the ability to search the attribute field within the catalog.
• Product or content release date using the release date field in the catalog.
• Greater-than or less-than rules for numeric values such as dates, prices, and ratings.

Contact Events are conditional statements to fulfill actions in rules only when the user meets specified criteria, such as:

• Past purchase includes a chosen attribute value.
• Past view includes a chosen attribute value.
• The last visit was greater than or less than X days ago.

Content Attributes are conditional statements to fulfill actions in rules only when the content being viewed meets specified criteria. All catalog attributes are available. Rules must reference the item SKU ID in the recommendation call to work properly. Attributes are case-sensitive.

Note If you use a SKU ID that isn’t a master product in your catalog, the images don't generate correctly. Image generation is applied only for master products.

The Actions section is the heart of the Rule Manager and lets you add business logic to the recommendation engine. The Rule Manager limits or filters out recommendations based on a condition or makes certain characteristics more or less likely to be recommended in a call.

• Rule Manager Options
  To refine your email and web recommendations, use the rules in Einstein Recommendations Rule Manager.
• Common Einstein Recommendations Rule Types
  To create your own algorithm, use rules in the Einstein Recommendations Rule Manager tool. A rule can override top-performing algorithms and negatively impact predictive performance, so we recommend that you use rules sparingly.
• Configure a Rule
  Configure a rule to refine Einstein Recommendations.