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Localized Recommendations

Configure Einstein Recommendations to deliver localized recommendations in multiple languages and currency values from a single business unit.

Localized fields are only accessible through parameters added to recommendation calls.

Localized Catalog Requirements

Add customized fields to your catalog data extension to deliver localized recommendations through Einstein Recommendations.

Include a corresponding localized field for each language to support for all display fields in your catalog. Add the five-character locale value to each localized field. Visit https://www.loc.gov/standards/iso639-2/php/code_list.php for examples.

To display localized pricing, include these fields in your product catalog.

  • RegularPrice: This field only accepts a number value formatted for US dollars. Use this field to set rules in Rule Manager.
  • RegularPriceDisplay: Add this attribute field and configure it to accept string values.
  • SalePrice: This field only accepts a number value formatted for US dollars. Use this field to set rules in Rule Manager.
  • SalePriceDisplay: Add this attribute field and configure it to accept string values.
Example
Example 
SkuID|ProductCode|ProductName|locale_fr-FR_ProductName|locale_en-US_ProductName|Keywords|ProductLink|locale_fr-FR_ProductLink|locale_en-US_ProductLink|ImageLink|RegularPrice|SalePrice|OnlineAvailability|RegularPriceDisplay|locale_fr-FR_RegularPriceDisplay|locale_en-US_RegularPriceDisplay|SalePriceDisplay|locale_fr-FR_SalePriceDisplay|locale_en-US_SalePriceDisplay

Localized Email Recommendation Displays

To create recommendation displays with localized pricing, use the RegularPriceDisplay and SalePriceDisplay attributes to ensure that the system displays correctly formatted pricing information.

Localized Email Recommendation Calls

To return localized recommendations, append the locale parameter to the email link. Match the locale parameter to the five-character values used in the catalog field names.

Tip
Tip Use all lowercase for locale= values in email recommendations.
Example
Example 
<a href=https://MID.recs.igodigital.com/rr/v2/hash/1/l/EMAIL?locale=fr-fr”>
   <img src=https://MID.recs.igodigital.com/rr/v2/hash/i/1/EMAIL?locale=fr-fr” />
</a>

Localized Web Recommendation Calls

The system returns the localized display field when a web recommendation call is made when you append the locale parameter. Match the locale parameter to the five-character value used in your catalog field names.

Example
Example To display a page localized for a french speaker in France, add locale=fr-FR.
Example
Example https://MID.recs.igodigital.com/a/v2/MID/PAGE/recommend.json?locale=fr-FR