Find Out Why an Asset Was Selected

Search by subscriber key to review the details of an asset that was selected because of its likelihood to engage a specific subscriber. Find out why Einstein Content Selection didn’t select other assets.

Use this page to view information about a subscriber and the assets Einstein selected for them. View the subscriber’s profile attributes, the email send jobs that sent messages to the subscriber, and the assets that Einstein selected. If an email open event isn’t recorded for a subscriber, email send jobs sent to the subscriber are listed, but no assets appear.

Note Some email client providers’ security updates can result in an email open without user engagement.

Profile attributes are shown in their current state. Profile attributes can change after Einstein selects an asset.

1. Click View Selections in Performance Analytics.
2. Add a subscriber key and search.
   A list of emails sent to the subscriber that include the Einstein Content Selection content block appears.
3. Select a send to view the assets evaluated for that subscriber for that send.
4. Click an asset’s link for details, including which assets were ineligible for selection and why.
   1. To see its attributes and performance in the Asset Details pane, select an asset.
      

      Note Clicks refer to the most recent time the subscriber clicked or tapped the asset image, not the other links within the message.
   2. To see the selection and exclusion rules that were configured to guide Einstein’s selections in your account, click Selection Rules on the Selection Details page.

Note Assets display their current value and can change after selection time.