Einstein Recommendation Scenarios

These scenarios help you produce Einstein Recommendations for email or the web in Marketing Cloud Engagement.

Tip To apply custom logic to a scenario, use Rule Manager.

Reference Item Scenarios

These scenarios require one or more specific reference items. These items typically include a value passed in a SKU or CATEGORY parameter via a recommendation call or email HTML content.

Scenario	Description	Catalog Field Requirement	Collect Field Requirement
Bought Bought	Subscribers or visitors who bought the item passed in the parameter also bought these items.	SKU ProductCode	trackConversion
Bought Bought Merge	Subscribers or visitors who bought any of the items passed in the parameter for this cart also bought these items.	SKU ProductCode	trackCart trackConversion
Click Bought	Subscribers or visitors who clicked the item passed in the parameter also bought these items.	SKU ProductCode	trackPageView trackConversion
Category Bought	Subscribers or visitors who viewed an item in the category attribute passed in the `category=` parameter also bought these items.	SKU ProductCode	trackPageView trackConversion
Category View	Subscribers and visitors who viewed an item in the category attribute passed in the `category=` parameter also viewed these items.	SKU ProductCode ContentID	trackPageView
Search Bought	Subscribers or visitors who used the search term passed in a `search=` parameter bought these items.	SKU ProductCode	trackPageView trackConversion
Search View	Subscribers or visitors who used the search term passed in a `search=` parameter viewed these items.	SKU ProductCode ContentID	trackPageView
Tag	The most popular item based on purchases, clicks, or views with the attribute passed in the `category=` parameter. When no attribute is passed, but the `item` parameter is included, the system chooses a reference item tag value at random.	SKU ProductCode ContentID Attribute	trackPageView
Tag Intersection	Most popular items with an intersection of attributes that match the attributes of the parameter value for the item viewed by the subscriber or visitor.	SKU ProductCode ContentID Attribute	trackPageView
Tag Recent	Newly available items with the attribute passed in the `category=` parameter. When no attribute is passed, but the `item` parameter is included, the system chooses a reference item tag value at random.	SKU ProductCode ContentID Attribute Release Date	trackPageView
Tag Enjoyed	Most viewed and purchased items with the attribute passed in the `category=` parameter. When no attribute is passed, the system chooses a reference item tag value at random. Use at least one Collect field.	SKU ProductCode ContentID Attribute	trackPageView trackCart trackConversion
Tag Top Rated	Top rated item with the attribute passed in the `category=` parameter. When no attribute is passed, the system chooses a reference item tag value at random.	ContentID Attribute Rating	trackPageView
View Bought	Subscribers or visitors who viewed the item passed in the parameter also bought these items.	SKU ProductCode	trackPageView trackConversion
View View	Subscribers or visitors who viewed the item passed in the parameter also viewed these items.	SKU ProductCode ContentID	trackPageView
View View Merge	Subscribers or visitors who viewed any of the items passed in the parameter for this cart also viewed these items.	SKU ProductCode	trackPageView trackCart

User Data Scenarios

These scenarios are based on a user’s Predictive Intelligence profile and personal site behavior.

Scenario	Description	Catalog Field Requirement	Collect Field Requirement
Bought Bought Last Cart	Subscribers or visitors who bought the last item added to the cart also bought these items.	SKU ProductCode	trackCart trackConversion
Bought Bought Last Purchase	Subscribers or visitors who bought the item last purchased also bought these items.	SKU ProductCode	trackConversion
Favorite Tag	Most popular items with attributes that match the subscriber’s or visitor’s interest based on their affinity profile. These recommendations are based on the user’s top affinity. Returns the most popular items that match the single top tag on their weighted affinity graph.	SKU ProductCode ContentID Attributes	trackPageView
Last Views Merge	Subscribers or visitors who viewed any of the last 7 items viewed by this subscriber or visitor also viewed these items.	SKU ProductCode ContentID	trackPageView
Recently Viewed	Any of the last 7 items viewed by the subscriber or visitor.	SKU ProductCode ContentID	trackPageView
User Affinities	Recommendations based on the user’s complete affinity profile. Returns items that match the top five affinities listed in their contact profile, based on purchases, clicks, and views over time. Preference is given to items that are tagged with multiple attributes on the top five affinity list.	SKU ProductCode ContentID Attributes	trackPageView
View Bought Last Cart	Subscribers or visitors who viewed this item in a cart also bought these items.	SKU ProductCode	trackPageView trackCart trackConversion
View Bought Last Purchase	Subscribers or visitors who viewed the item last purchased by this subscriber or visitor also bought these items.	SKU ProductCode	trackPageView trackConversion
View View Last Cart	Subscribers or visitors who viewed this item in the cart also viewed these items.	SKU ProductCode	trackPageView trackCart
View View Last Purchase	Subscribers or visitors who viewed the item last purchased by the subscriber or visitor also viewed these items.	SKU ProductCode	trackPageView trackConversion

Site Data Scenarios

These scenarios are based on the collected aggregated site behavior. No information is personalized at the user level.

Scenario	Description	Catalog Field Requirement	Collect Field Requirement
New Releases	This information includes 100 items across the site where the ReleaseDate parameter is in the past 14 days. The values are sorted by newest date.	SKU ProductCode ContentID ReleaseDate	trackPageView
Top Enjoyed	Most popular products across the site based on a combination of viewed and purchased items.	SKU ProductCode ContentID Attribute	trackPageView trackCart trackConversion
Top Grossing	Highest grossing items in terms of total revenue generated.	SKU ProductCode	trackConversion
Top Sellers	Top selling products across the site based on units sold.	SKU ProductCode	trackConversion
Top Views	Up to 100 of the most viewed items across the site.	SKU ProductCode ContentID	trackPageView