Get the answers to frequently asked questions about the Einstein Recommendations catalog feature.
- What Methods Are Available to Import a Catalog?
Your options are FTP, public URL for streaming, or manual upload. - Which File Formats Can I Use with Catalogs?
The format must be UTF-8. - Can I Send Multiple Values in a Single Field?
To include multiple values in a custom field, separate them with a tilde (~). Standard fields don’t support multiple values. - Can I Use My Current Marketing Cloud Engagement Catalog in Einstein Recommendations?
Yes, you can use your catalog if it includes all the required fields. Export the catalog to your FTP account in UTF-8 format and then import it into Einstein Recommendations. - Can I Use a URL as My ContentID?
You can use a URL as your ContentID if it’s fewer than 256 characters. However, using a URL as the Content ID isn’t recommended as a best practice. - Can Einstein Recommendations Import Offline Data Feeds?
Yes. A one-time historical data feed of online or offline purchases can be imported, in catalog format, as part of a standard implementation. This option is great for building “people who bought….also bought” lists, one of our highest revenue generating algorithms. - Can I Display Currency Denominations Other Than US Dollars?
Yes. Include the currency symbol in the Einstein Recommendations catalog and make it a text field outside of your standard pricing fields. - How Many Decimal Places Must Pricing Fields Include?
Salesforce recommends including 2 decimal places. - Where Is Catalog Data Stored?
Catalog data is stored in Einstein Recommendations and exposed in Marketing Cloud Engagement through these standard data extensions: IGO_PRODUCTS and IGO_PRODUCTATTRIBS. To view standard data extensions in your account, go to Data Extensions in Contact Builder. - Does Einstein Recommendations Integrate with Tag Management Vendors?
Yes, Einstein Recommendations can integrate with tag management solutions. Salesforce doesn’t provide templates, but many vendor partners have templates that you can use or other customized methods to add Collect Tracking Code to your content. Tag management can reduce page load time and reduce implementation and maintenance time and effort. - Which Web Content Management Systems Integrate with Einstein Recommendations?
Einstein Recommendations is platform agnostic and can be implemented across any CMS. - When Do Recommendation Images Refresh?
Images refresh when a new display is published or manually refreshed. The images also refresh after one of these fields change via a catalog file import or streaming update API call. - Can I Change an Item’s Product Code After the Initial Import?
No. You can’t change the product code for a SKU ID after the initial import. Changing the product code creates a mismatch between the product code and the UUID.