Supported Date Formats for Import in Marketing Cloud Engagement

When you import files that include dates, use the same date format in both the file and the time specification in the ImportDefinition field.

For example, a file that uses the English (United Kingdom) format must use 22/01/2024 for the date January 22, 2024 and not 01/22/2024. See Supported Date and Time Formats for a list of supported date formats when uploading a date value into a date-type field in a subscriber attribute or data extension. The import references the rules in this list to validate the dates in the file.

This table lists the supported date format patterns.

Pattern Example
<date> <time> 2024-01-28 16:30
<longdate> <time> 28 Jan. 2024 16:30:05