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Event Notification Service

Use the Event Notification Service (ENS) to receive notifications for your own system when certain events occur in Marketing Cloud Engagement. You can be notified when customers request password resets, get order confirmations, log in using multi-factor authentication (MFA), and other events. You can also subscribe to email engagement events, such as opens, clicks, and unsubscribes. And you can subscribe to automation alerts, such as when an automation starts, finishes, or errors.

For example, Northern Trail Outfitters, or NTO, requests that Marketing Cloud Engagement sends an online order confirmation email to a customer. The customer’s email address isn’t valid, so the ENS notifies NTO almost immediately that the order confirmation bounced. Using that feedback, NTO’s system sends the customer the order confirmation via SMS instead. When the user provides a valid email address, NTO can track clicks and opens from further email communications.

Important
Important Implement the ENS as outlined in Get Started with Event Notification Service.

Add the appropriate addresses to your event listener allowlist for Event Notification Services. To view ENS in Marketing Cloud Engagement, turn on these user permissions under Event Notifications.

  • Callbacks
    • View
  • Subscriptions
    • View

To view and edit ENS in Marketing Cloud Engagement, turn on these user permissions under Event Notifications.

  • Callbacks
    • Create
    • View
    • Update
    • Delete
  • Subscriptions
    • Create
    • View
    • Update
    • Delete

Alert Manager Notification for ENS

The Alert Manager notifies you if your callback URL isn’t accepting attempts to deliver a batch notification event. Alerts are bundled together so that you receive only one notification email every 5 hours.