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Create an App in MobilePush

In Marketing Cloud Engagement, you can create an app with MobilePush that sends messages to your users.

  1. In the app switcher, hover over your name and click Setup.
  2. Search for MobilePush.
  3. Click Create New App.
  4. Name your app.
  5. Add an optional description.
  6. Click Save.
Note
Note In 2021, Apple introduced a new permission setting called Asking Permission to Track. With iOS 14.5, you must obtain a user’s permission through the AppTrackingTransparency (ATT) framework to access their device’s advertising identifier (IDFA) and track them across multiple apps.

By default, MobilePush SDK doesn’t collect IDFAs nor do we use such values to track users across multiple apps. As such, at the moment, there are no changes required for MobilePush customers. If your organization plans to capture IDFA, you must explicitly obtain user’s permission through ATT. To submit this value to the Marketing Cloud, set it as an attribute within the MobilePush SDK for iOS and Android.