Descriptions of the fields of the demographics table in MobileConnect.
The MobileConnect demographics table contains these fields by default. Add more fields for attributes used to customize sends.
- Channel - Channel assigned to the subscription. 20 character maximum. Value is either Mobile, NULL, or blank.
- City - City where the contact lives. User-defined with a 200 character maximum.
- Contact ID - System-defined unique identifier for the subscriber.
- Created Date - The date when the contact was created as a MobileConnect subscriber
- First Name - Contact’s first name. User-defined with a 100 character maximum.
- Is Honor DST - Used with contact-specific time zone sending.
- Last Name - Contact’s last name. User-defined with a 100 character maximum.
- Locale - The country code in which the subscriber’s mobile number resides.
- Mobile Number - Mobile number designated to receive messages. 15 character maximum.
- Modified Date - The date on which the subscriber was last modified.
- Priority - The flag that identifies which mobile number to send to for a given content. Only Priority 1 numbers are sent to.
- Source - How a subscriber is added to the system.
- Source Object ID - Unique identifier for the process that brought the contact information into Contact Builder. 200 character maximum. This ID is pulled from the SMSJobID or MobileMessageID from Journey Builder Analytics.
- State - State where the contact lives. User-defined with a 200 character maximum.
- Status - Used by marketer to override subscription status. To prevent all future sends, set to inactive.
- UTC Offset - Used with blockout windows and Contact-specific Time Zone Sending.
- Zip Code - ZIP code where the contact lives. User-defined with a 20 character maximum.