Enable Marketing Messages Lite API

Achieve a higher return on investment and delivery rates by transitioning to the user-friendly Marketing Messages Lite (MMLite) API to execute large-scale campaigns.

Required Editions

User Permissions Needed
To create messages: Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher
To manage journeys: Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher
Note
Note MMLite is available in both WhatsApp Unified Messaging and WhatsApp Direct. For more information, contact your Account Executive.
  1. In the WhatsApp dashboard, under Business Portfolios, click Enable MM Lite next to the business portfolio that you want to use.
  2. Log in to your Meta (Facebook) account, and click Continue to grant Meta consent to use MMLite.
  3. Select the business portfolio to onboard. When the setup is complete, click Finish.