Salesforce Docs Portal

Create Your WhatsApp Audiences in Marketing Cloud Engagement

Build your audience for WhatsApp Chat Messages in Contact Builder.

When opting-in customers, consider these best practices.

  • If you skip importing contacts, your messages don’t send.
  • Flag opted-out contacts so that Journey Builder doesn’t send messages to them.
  • Use Journey Builder to send emails or SMS messages to ask customers to opt in, and then collect the subscribers in a data extension.
  • Customers have to opt in only to your WhatsApp channel and not every template message that you use.
  1. In Contact Builder, create a contacts import definition.
  2. Create an audience for WhatsApp.

Now that your audience is available for use in Journey Builder, personalize your template and session messages to start sending.